The challenge:
Reaching and winning the trust of Chinese students on the other side of the world — overcoming linguistic, cultural, and technological barriers. Building credibility and conveying passion in a context where European social media platforms are inaccessible, and the physical distance makes any direct interaction difficult.
The solution:
Transforming the school's content into a shareable, authentic resource, powered by real testimonials from students who had experienced the Academy first-hand.
Deliverables:
- Weekly articles on WeChat, optimised as landing pages and enriched with emotive photos and videos
- A complete, cohesive visual identity: logo, custom colour palette, and distinctive graphic elements for brochures, videos, and promotional materials
- Dedicated landing pages with an in-depth presentation of the school, faculty profiles, and details on the educational programmes
Results:
- Over 1,500 followers on WeChat — in an ecosystem where every new contact comes through direct, organic sharing
- Steady, year-on-year growth in enrolments
- Institutional recognition in both China and Italy as a reliable, serious, and highly professional academy
Enlarge 