The challenge:
Reaching and winning the trust of Chinese students on the other side of the world, overcoming linguistic, cultural, and technological barriers. Building credibility and conveying passion in a context where European social media are inaccessible and physical distance makes any direct interaction difficult.
The solution:
Transforming the school's content into a shareable and authentic resource, fueled by real testimonials from students who have experienced the Academy first-hand.
Deliverables:
- Weekly articles on WeChat optimized as landing pages, enriched with emotional photos and videos
- Complete and consistent visual identity: logo, custom color palette, distinctive graphic elements for brochures, videos and promotional materials
- Dedicated landing pages with an in-depth presentation of the school, faculty profiles and details on educational programs
Results achieved:
- Over 1,500 followers on WeChat in an ecosystem where every contact comes through direct and spontaneous sharing
- Constant growth in enrollments year after year
- Institutional recognition in China and Italy as a reliable, serious and high-level professional academy
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