Client: Numi

Sector: Jewelry E-commerce

Services: Content Creation, Social Management

NUMI ear stack Instagram post, social media marketing strategy and content creation for jewelry brand.
NUMI Jewels Instagram profile, business social media management and ecommerce social strategy.

The challenge:

Building trust for an emerging brand without a consolidated history behind it, competing with established brands in the same price range.

The solution:

Create a visual communication system that transforms jewelry into emotional protagonists through curated compositions and studied framing that reveal their quality, details, and uniqueness. Each product sheet strategically addresses common buyer doubts: Can I wear them daily? Will they stay beautiful over time? Are they safe and certified materials?

18K gold plated and 925 silver necklaces, jewelry ecommerce branding and product photography.
Gold earrings with premium zirconia, content marketing and photography for jewelry ecommerce.
Art direction and visual content creation for jewelry brand Numi: set design featuring hoop earrings and crystals on natural stone, surrounded by soft textures and beige tones.

Deliverables:

  • Professional photo shoots and monthly video filming, with dedicated editing for social media and the website
  • Structured Instagram editorial plan: 3 posts per week + daily stories to keep the dialogue alive
  • Complete management of the creative process, from the artistic direction of the filming to the final publication

Results achieved:

  • +575 organic followers in 30 days | Exceeded the threshold of 3,000 followers on Instagram
  • -75% on the "add to cart" conversion cost in 2 months thanks to strategy optimization
  • Consistency in organic sales even without active advertising campaigns
Client testimonial on social strategy and marketing, result of business social media management.Enlarge
NUMI Jewels ecommerce homepage, strategic web design and business website development project.
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